When designed well, a new website can convert online visitors into measurable conversions, acting as a lead generation machine. However, if you don’t get it right, it may become a never-ending cycle of adjustments and fixes that consume your money and time. Thus, what steps can you take to prevent having a bland website design? And what suggestions are most valuable to the development of your website? Continue reading to know the key aspects to evaluate when designing a new website for your company or business.
Objectives and goals
What is your website’s objective? Maybe you should ask yourself, “What does your business or company hope to achieve through the website?” Before you can respond to that, consider the following. Do you have a mission statement, preferably one that is succinct or a slogan that keeps you running? After determining that, return to designing the website. Remember your goal statement—it will lead everything else you do, including the course of your website.
Your audience
After determining the purpose of your website, you need to consider its audience. Recognize your target audience; understand who they are, where they are, how they found your website, and why. What appealing or helpful things will your audience find? What are their demands of you?
For instance, your design will be significantly different if your target audience is older than if it is under 15. It is critical to identify your target user audiences before starting the web design stages and brainstorm ways to modify your website and its content to suit their needs better.
Your brand
Even though the audience for this specific website is only a tiny portion of your company’s larger market, you still want every potential customer to identify your brand quickly. Which fonts, colors, symbols, slogans, and standards best represent your brand? In what way can you apply these components to your design? Remember to add your logo early and ensure it looks decent. A well-designed website will seamlessly integrate the branding and logo.
Web architecture
Make a plan for your website’s layout and include it in the design. Choose a content management system, write a sitemap, and familiarize yourself with your hosting possibilities. Ask yourself the following questions. To what extent will the new design of your website be easy to maintain? How long will it take someone to upload content, and who will have that ability? What is modifiable, and in what area? If the content changes, will the design still work? Remember that if your backend is a disaster, the frontend might never be realized, and you might need to redo it in a year or two.
Consider SEO
Finally, SEO architecture frequently comes up while talking about URL structure and navigation. In addition to navigation and URLs, the on-page content you use and the keywords you wish to rank for are crucial SEO factors. Conducting keyword research and organizing your website to customize pages for particular long-tail keywords is a good idea before you start constructing a website.
