Smoke & Mirrors, book review: How to identify and filter out technology hype


Smoke & Mirrors: How Hoopla Obscures the Potential and How To See Past It • By Gemma Milne Very little, Brown Guide Group 322 webpages ISBN 978-one-4721-4366-two £14.99

There was a story that created the rounds in the center of the dot-com bust. As share selling prices of tech firms — both great and lousy — cratered, anyone requested a bunch of Silicon Valley varieties these two queries: Was the web hyped? (Yes). How many considered that in five yrs the web would be even bigger than it was then? (Every person).

Even at the time, if you have been paying any time on the internet you realized that the web was not hyped — but many web firms have been. The worst have been so taken in by their have hype that they recklessly squandered resources that, husbanded diligently, may have assisted them endure. 


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